pay per click affiliate

A Comprehensive Guide on Pay Per Click Affiliate Marketing. pay per click affiliate programs 2021, ppc affiliate marketing for beginners.

pay per click affiliate

A Comprehensive Guide on Pay Per Click Affiliate Marketing

Pay-per-click affiliate marketing is one of the most competitive sectors of affiliate marketing but is also one of the most profitable ways to make cool cash with affiliate marketing.

There are many factors one needs to consider to make mad figures with pay-per-click affiliate marketing. In this article, we will highlight why pay per click affiliate marketing is profitable, how it works and how you can get started.

Why is Affiliate Marketing Becoming Popular?

Affiliate marketing is the process of getting paid for helping a brand sell its products or services. Affiliate marketing has gradually become a cool way to make passive income. With the right content and the right audience, you can create a social media post or an article with your affiliate link and have people click on that link to visit the website or buy a product. When they do so, you get a cut from the brand. Cool, right?

So why affiliate marketing? Businesses are realizing that affiliate marketing is the cheapest way to market their products. They do not have to go through the stress of creating the right content or pushing ads to generate sales. The right affiliate marketer with a paying audience will do the promoting for them and all they have to do is pay the marketer a commission for every sale made.

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With zero marketing, some brands rake in hundreds of thousands monthly by having affiliate marketers promote their products. This is why they are more than willing to give huge payouts to affiliate marketers who bring in a reasonable number of buying customers.

What Is Pay-Per-Click Affiliate Marketing?

Pay-per-click affiliate marketing is a form of marketing where you encourage your audience to click on a link to a website or perform a task using your affiliate link.

Businesses who use pay-per-click advertising will have to sign up for an ad network so they can feature dynamic links on their site that are relevant to the topic of interest. When a visitor clicks on that ad backed with your affiliate link, you get paid in commission.

The goal for such businesses is to get more traffic to their website, which leads to more clicks and more revenue.

One major issue with pay-per-click affiliate marketing is that affiliate marketers are not paid in huge amounts since most times, all that is needed is a click.

How To Start Up Your PPC Affiliate Marketing

Unlike other forms of affiliate marketing, pay-per-click affiliate marketing is highly competitive and it needs lots of keyword research, content creation, and marketing to achieve your results.

Let’s take you through what you need to get started as an affiliate marketer in pay-per-click advertising.

Step 1: Choose a Vertical or Niche

The first and most important step for every affiliate marketer is picking a niche. It doesn’t end at picking a niche. You have to pick a profitable niche and niche it down to a particular audience. There is a difference between targeting the food niche and targeting the vegan niche. The food niche is general and your target audience is huge with different tastes. However, the vegan niche is specific as you are creating content for those who like vegan meals only.

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The purpose of “niche-ing” down is to find a small market you can target. When your target audience is small, it is easier to penetrate and get paying customers.

Step 2: Make Adequate Research

The next step is making adequate research on your target market. What questions are they always asking? What are the keywords used in this niche?

You must know the keywords and questions asked in your niche so you can create content that answers their questions. When you provide value through your content, you get an audience that values your opinion and is willing to click on a link or product you promote.

You also need to research your competitors. What social media platforms are they using? Why are they using those platforms? What are their weaknesses and how can you use that to your advantage?

Look out for influencers on Twitter, Youtube, and Instagram and see what they are doing and what tips you can use to make your content educational and entertaining.

Another area to focus on is online communities in your niche. Facebook groups, Reddit groups, and Quora spaces host communities around whatever niche you chose. You can visit these communities and see the level of interactions or engagements. This data should help create content around the most popular and trending questions asked around your niche.

Step 3: Find Pay-Per-Click Affiliate Programs to Join

After taking adequate research and knowing the right content to create, you can join an affiliate program. When searching for an affiliate program to join, here are a few questions you need to consider;

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How much is the commission after every successful transaction?

How long is the cookie life?

How often will you be paid?

What’s the payment gateway?

Is there a minimum amount for withdrawals?

Not all programs may meet these criteria but you must choose an affiliate program that matches your needs.


Affiliate marketing is one sure cool way to make money online. In this article, we have covered what you need to get started in pay-per-click affiliate marketing. It’s time you start making cool cash for yourself from the comfort of your home. That’s fun, isn’t it?

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