How Important is Affiliate Marketing in Digital Marketing? what is affiliate marketing, how to start affiliate marketing

Today, many businesses are seeing the benefits of affiliate marketing in their marketing strategies. No business owner or entrepreneur can deny the positive effects affiliate marketing has. Affiliate marketing helps attract the right kind of customers to a business and effectively markets a product without spending too much money.

However, how important is affiliate marketing in a digital marketing strategy? In this article, we will assess the benefits of affiliate marketing and how they help digital marketers in their marketing strategies.

Introduction to Affiliate Marketing in Digital Marketing

Wait! You didn’t think we would jump to the benefits without laying some groundwork, did you? Let’s talk about digital marketing, shall we?

Digital marketing is like any other form of marketing. The only difference is that it’s done in the digital space. There are a lot of ways a brand or business can do digital marketing. It could be through pay-per-click advertising, paid search advertising, search engine optimization (SEO), paid social media advertising, social media marketing, conversion rate optimization (CRO), content marketing, native advertising, email marketing, and affiliate marketing.

So how about affiliate marketing? How does affiliate marketing help a business grow?

What is Affiliate Marketing?

An affiliate marketer promotes a product for a company and gets paid in commission when someone buys from that affiliate marketer. That process is called affiliate marketing. Companies hire affiliate marketers to help promote their goods. As a reward, they get a percentage when a sale is made. The good thing about affiliate marketing is that it doesn’t create a dent in a marketing budget and works well with other digital marketing strategies.

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Four Benefits of Affiliate Marketing

We have talked about digital marketing and affiliate marketing and how they work together. Why do companies focus on affiliate marketing as a marketing strategy? Here are some benefits of affiliate marketing.

1. Requires Less Capital

Using affiliate marketing as a strategy requires less capital to get started. Rather than spend money on ads, you depend on affiliate marketers to come with content to market your product. With little effort, you can get as many leads and sales as you want without breaking a sweat.

You also do not worry about the cost of maintaining this marketing strategy. Since it’s based on commissions, the only cost attached to it is what you pay as commission to affiliate marketers after a successful purchase. You only spend after someone purchases a product.

2. Targeted Traffic

When using affiliate marketers, you are going to choose affiliate marketers that produce content around your niche. So you can be rest assured, you will be getting leads from people interested in your product. Affiliates who resonate with your brand will likely have people who find your brand and product useful.

3. High ROI

Affiliate marketing has time and again proven to be an effective marketing strategy with high ROI. One reason is because it focuses on your target audience and they will hear of your product(s). You will be using affiliate marketers who have direct access and influence over a target audience willing to buy what you offer.

Many businesses think you need to spend a lot of money on a marketing strategy to get high ROI. That is not the case with affiliate marketing. All you spend is a percentage of the money you get every time someone buys your product with an affiliate link. This makes it a foolproof plan.

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With the affiliate marketer, you can make tons of money without touching your marketing budget and still have a high ROI. You get free advertising and new leads without anyone charging you money for it. This makes it one of the most cost effective ways to increase the value of your brand and your online presence.

4. Site Traffic

Affiliate marketing helps get customers to your website to buy products and generate revenue. But that’s not all. It also increases the amount of traffic your website has. It doesn’t matter if the visitor buys your product or not, you get traffic that helps your website grow in rank. The more the number of visitors, the higher your SEO ranking. With affiliate marketing, you can improve your website ranking without the help of an SEO specialist.


Digital marketing is vital for any brand or company today. Many people live on the digital space as they move between social media platforms to work applications. Entertainment is now online too. To get as many customers as you need, digital marketing is important.

A core part of any digital marketing strategy is affiliate marketing. This is due to it’s low cost but high ROI characteristics. As the marketing grows, affiliate marketing will become more of a central aspect of digital marketing. As the digital space, we expect to see businesses of all sizes use affiliate marketing more often in the future.

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