The Complete Guide to Pay Per Call Affiliate Marketing
One sector of affiliate marketing that brings in profit is pay-per-call affiliate marketing. Pay per call is a great way for businesses to increase their profits because only interested parties who are ready to buy call via this means of affiliate marketing.
Affiliate marketers who know their onions help brands get calls especially for businesses who rely on inbound calls. It is one of the easiest sectors of affiliate marketing.
In this comprehensive guide, we will explain how pay-per-call affiliate marketing works and how you can get started as an affiliate marketer.
What is Pay Per Call Advertising?
Pay per call affiliate marketing is a form of marketing where you get paid in commission by the number of calls you drive to a business. Commissions can be based on the number of calls the business receives or the total duration of calls from prospective customers.
Business niches such as insurance, home security, debt settlement, financial security, and much more use pay-per-call advertising to reach out to many users.
How Does Pay Per Call Affiliate Marketing Work?
Brands pay affiliate markets that generate calls that lead to the purchase of goods and services with pay per call advertising.
As an affiliate marketer, you create a message, an article, or a social media post that convinces your audience to contact the brand through calls. When a customer calls, you get paid for directing calls to the brand. Some brands pay higher if the call leads to a purchase.
The only difference between pay-per-call affiliate marketing and pay-per-click advertising is that the result is a phone call made rather than a user clicking a link.
Pros and Cons of Pay Per Call Advertising vs. Commissions
Every marketing strategy has its advantages and disadvantages. There are pros and cons to using pay-per-call advertising for businesses and affiliate marketers. Let’s look at a few.
Pros of Pay Per Call Advertising
One advantage with pay per call affiliate marketing is that it is cost-effective. With just one piece of content, hundreds and thousands can call to enquire about or purchase a product or service.
As a business owner, this takes a huge burden off your budget. As an affiliate marketer, this means you don’t have to spend much money trying to promote your content. As long as you’re working on a particular niche, you can get cool cash by convincing your audience to call.
Another advantage for businesses is that only purchasing customers call. Unlike pay-per-click advertising where one can click and exit out of the website without any intent to buy, only those interested in buying what you offer a call to enquire or buy.
Cons of Pay Per Call Advertising
One huge issue with pay-per-call advertising for businesses is that your brand needs to have a functioning call center that ensures calling customers stay on the line and are convinced to buy what you are selling.
Another disadvantage of pay per call advertising for affiliate marketers is that you need to target the right audience to get paid. Some brands pay only when a purchase is made through a call. This is why it is important you niche down when starting your affiliate marketing career and only promote products or services your target audience will buy.
Steps to Get Started as a Pay Per Call Affiliate Marketing Marketer
Step 1: Choose a Niche
This is an important step as an affiliate marketer. Choosing the right niche is vital if you want to succeed as an affiliate marketer. It is also important that you niche down to get paying clients. Picking a wide niche leaves you with an audience who might not have an interest in what you are promoting.
Step 2: Choose Pay Per Call Affiliate Network and Offer
When you have a good following, the next step is to look for pay-per-call affiliate networks or brands with a good offer you can partner with. There are lots of affiliate networks you can work with. However, If you are looking to work with a brand, here are a few things to consider when choosing an offer.
One thing to consider is how commissions are paid. Some brands pay commission based on the duration of the call while others pay commission when a purchase is made. When negotiating, it is best to get paid after a purchase is paid as you get to earn more. However, this means you need to niche down to a paying audience if you want to get a commission through your audience.
Another thing to consider is how consistent the brand is. Some brands pause purchases almost regularly. This means you have to watch out for this and change your targets or pause promoting such offers till the brand resumes.
Step 3: Promote the Offer
After getting a worthy offer, the next step is to promote the product or service. Whatever platform you are using, which includes blogs, ads, or social media platforms, create convincing content that will move your audience to call. There are other means you can use such as Craigslist, direct mail, social media ads, local newspapers, or directories.
There are many ways to make money as an affiliate marketer and pay per call advertising is one of them. All you have to do to get started is highlighted in this article. If you have any questions about pay-per-call advertising, please drop a comment. We will keep this guide updated, so any questions you have will help us provide a concise guide for you and other affiliate marketers.